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I once heard that the “World’s Greatest” copywriter, Gary Bencivenga, had a trick he used to boost the odds he’d crank out a highly-profitable promotion. View Gary Bencivenga’s profile on LinkedIn, the world’s largest professional community. Gary has 1 job listed on their profile. See the complete profile on. gary bencivenga. “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the.

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His answers will be of tremendous value to anyone who writes sales copy or works with writers.

He is quite possibly the strongest, most confident, most dignified and bravest man I know, and has a mind like a steel trap. I have never, in my entire life, balanced a checkbook. Gary is the most incredible guy- warm, generous and giving. Gary showed us the way and we worship the ground he walks on.

Gary Bencivenga » Swipe File Archive | Marketing & Copywriting Examples

I will have to hunt down this gayr training. Gary is, according to those in the know especially those who hired him in a class of his own. Other self-proclaimed experts really have made millions writing copy — most of it aimed at selling their own books, courses and conferences, but rarely if ever competing against top writers in the real world.


But a few of us do. The campaign almost creates itself; this reduces the time to market and reduces creative angst.

Gary Bencivenga’s Secret Copywriting Weapon

Its easy to overlook the extent I know I have in the past to which one person will respond to a compelling benefit whilst another will simply yawn and move on…So research and deep digging as Scott says is where the true copywriters concentrate their efforts.

What do potential customers fear? The most hated businessman you never met BSA His respect among peers is infinite, and his controls are nearly impossible to beat.

Studying those Bencivenga controls taught me more — and made me more money — than all the books by all the great masters who had gone before combined! Plus, the offer itself had to be appealing enough that the members of that market were willing to whip out their wallets and hand over the cash.

Notify me of followup comments via e-mail. His ability to crank out winning direct mail pieces and direct response promotions is the stuff of legend. Gary please, please publish a course. Sounds a shade hyperbolic but this was the watershed event.

Gary Bencivenga

Walking around Manhattan with those C-notes tucked in my pocket quickly exorcised the negative feelings I had bencivengaa months prior. How to be a master of influence and persuasion in just minutes BSA How to write a 1-star review April BSA They’re the best advice you’ll find today on how to think and write like a marketing genius.


I can’t imagine any writer or marketer who wouldn’t benefit from doing the same. Novelist Anti-professional Author Email Specialist. But there is a missing link. Why so many podcast interviews suck BSA The prospect of missing the Bencivenga seminar was unacceptable I would have bencivengga my eyeteeth to attend the Bencivenga Why I hate being liked and why you should too BSA I was more excited to get Gary to write the promotional copy than to have Mr.

Was it the price? Last updated on March 15th, Time whores, clients, and anti-professionals BSA Please let me know the second it is ready.

His fabled gay for Sun Chlorella, Healthy Directions, Health Resources and many other major mailers have made Kent one of the top two or three choices for supplement companies looking to grow — FAST. Yeah, I admit it: Because Gary Bencivenga truly believed in my Charles Givens Newsletter concept and promised to write the copy.

Thanks for sharing that! How to write a novel without going insane from frustration BSA